This policy explains how GeoGoal collects, uses and protects personal data when you visit geogoal.ai, request a free AI Visibility Snapshot, or work with us. We take a plain-English approach. If anything is unclear, contact us using the details below.
1. Who we are
GeoGoal is a trading name of Amobcom Limited.
- Company number: 16195083, registered in England and Wales
- Registered office: 25 Prestoe Close, Corby, NN17 5GF, United Kingdom
- Email: enquiries@geogoal.ai
- ICO registration (data protection fee) number: [PENDING: ICO registration in progress; add the number once issued]
We are the data controller for the personal data described in this policy. We have not appointed a Data Protection Officer because we are not required to. Please send privacy questions to the email above.
2. The personal data we collect
- Snapshot and enquiry requests: your name, work email address, practice or business name, website URL, town or location, the main treatments or services you offer, and anything else you choose to tell us.
- Correspondence: emails, call notes and meeting notes when you contact us or book a call.
- Clients: contact details of client staff, contract and invoicing information, and any access or permissions you grant us to your website or business profiles.
- Business information that is already public: to prepare a Snapshot we look at your public website, your Google Business Profile and other public listings, reviews and AI search results about your business. This is mostly business information, but it can include the names of clinicians or staff that appear publicly.
- Technical data: our hosting and security provider (Cloudflare) processes IP addresses and request data to deliver the site and protect it from abuse. We do not use any analytics tools on this site.
We don't ask for passwords through our website, and we don't need any patient or client health data. Please don't send it to us.
3. How and why we use your data (lawful bases)
| Purpose | Lawful basis (UK GDPR Art. 6) |
|---|---|
| Preparing and sending the free AI Visibility Snapshot you asked for, and following up on that request | Steps taken at your request before entering into a contract (Art. 6(1)(b)), or our legitimate interests in responding to business enquiries (Art. 6(1)(f)) [TO CONFIRM with adviser which basis applies] |
| Delivering services to clients (Fix Sprint, monitoring), invoicing, and keeping records | Performance of a contract (Art. 6(1)(b)); legal obligation for tax and accounting records (Art. 6(1)(c)) |
| Reviewing public information about your business to produce reports | Legitimate interests (Art. 6(1)(f)): providing the analysis you asked for |
| Occasional emails about our services, insights or offers | Your consent where required by PECR, or for corporate subscribers our legitimate interests. You can opt out at any time. |
| Keeping our website and systems secure | Legitimate interests (Art. 6(1)(f)) |
| Publishing case studies | Only with the client's prior written agreement |
4. Use of AI tools
We use GeoGoal's own tools, built on OpenClaw, together with [WILKIN TO CONFIRM: the AI provider(s) that process the data, e.g. the model API OpenClaw calls], to help check how businesses appear in AI-generated answers and to help draft reports. Every Snapshot is reviewed by a person before it is sent. We don't make automated decisions about you that have legal or similarly significant effects. [TO CONFIRM: whether form data is entered into any AI tool, and whether that provider's terms let it use inputs for training.]
5. Who we share data with
We don't sell your personal data. We share it only with service providers who process it for us under contract:
- Cloudflare, Inc.: website hosting, security, and email routing
- Cloudflare (Email Routing), which forwards messages sent to enquiries@geogoal.ai, and Google Workspace (Google), which hosts the mailbox they are delivered to
- [TO CONFIRM: CRM / lead database / spreadsheet tool]
- [TO CONFIRM: accounting software, e.g. Zoho Books, if used for invoicing]
- [WILKIN TO CONFIRM: AI provider(s) used through OpenClaw, from section 4]
- [TO CONFIRM: scheduling tool, if a booking link is used]
- Professional advisers (accountants, lawyers) and authorities, where the law requires it.
6. International transfers
Some of our providers may process data outside the UK, including in the United States. Where that happens we rely on UK adequacy regulations (including the UK–US "data bridge" for certified organisations) or on the ICO's International Data Transfer Agreement / Addendum, as appropriate. [TO CONFIRM per provider]
7. How long we keep data
- Snapshot requests, enquiries and client records: 3 years from our last contact, then deleted or anonymised.
- Invoices and accounting records: kept for 6 years, as required under UK company and tax law.
- Marketing preferences and opt-outs: for as long as needed to respect them.
8. Your rights
Under UK data protection law you have the right to: access your data; have it corrected; have it erased; restrict how we use it; object to our use of it (including an absolute right to object to direct marketing); data portability; and withdraw consent at any time where we rely on consent. To use any of these rights, email enquiries@geogoal.ai. We will respond within one month.
9. Cookies
geogoal.ai does not use advertising or analytics cookies. Cloudflare may set strictly necessary security cookies to protect the site. If we add analytics later, we will update this policy and ask for consent where required.
10. Security
We use access controls, two-factor authentication on our business accounts, and encrypted connections (HTTPS). [TO CONFIRM these are accurate] When clients give us website access, we ask for named user or role invitations rather than shared passwords.
11. Complaints
If you're unhappy with how we've handled your data, please contact us first at enquiries@geogoal.ai and we'll try to put it right. You also have the right to complain to the Information Commissioner's Office (ICO): ico.org.uk, 0303 123 1113.
12. Changes
We may update this policy. The "last updated" date at the top shows the latest version.