Why We Built GeoGoal
Traditional SEO audits are expensive, slow, and often delivered as dense spreadsheets that require an expert to interpret. Agencies charge £500–£5,000 for reports that take weeks to arrive.
Meanwhile, the landscape has shifted. AI-powered search engines — ChatGPT, Perplexity, Google's AI Overviews — are changing how websites are discovered. A new discipline, Generative Engine Optimisation (GEO), has emerged, and most businesses have no idea how they're performing on these new dimensions.
GeoGoal was built to democratise access to this intelligence. By automating the entire audit pipeline — from URL ingestion to PDF generation — we can deliver agency-quality insights at a fraction of the cost, in under an hour.
A Fully Automated Platform
No human analysts. No manual processes. Every audit is handled end-to-end by our AI pipeline.
Stripe Webhook Trigger
Payment confirmation from Stripe instantly triggers our audit pipeline via webhook. Zero manual intervention.
AI Analysis Engine
Our multi-dimensional AI engine crawls, analyses, and scores your website across 150+ SEO signals and 8 GEO dimensions simultaneously.
Automated PDF Generation
Results are synthesised, prioritised, and formatted into a professional PDF report with charts and visualisations — then emailed automatically.
What is Generative Engine Optimisation?
Generative Engine Optimisation (GEO) is the practice of optimising your website to appear in AI-generated answers and recommendations from systems like ChatGPT, Perplexity AI, Google's AI Overviews, and Bing Copilot.
Unlike traditional SEO — which focuses on ranking in a list of blue links — GEO is about becoming the source that AI systems cite, quote, and recommend when users ask questions in your domain.
GeoGoal analyses 8 key GEO dimensions: entity authority, citation depth, content clarity, topical coverage, structured data, AI visibility, trust signals, and answer readiness. Together, these determine how likely your website is to be surfaced by AI search engines.
Our Principles
Transparency
Every score is explained. Every recommendation is justified. No black boxes.
Automation
Humans should focus on strategy, not data collection. We automate the analysis.
Accessibility
Enterprise-grade intelligence at SME prices. Every business deserves this data.
Accuracy
Our AI models are continuously updated to reflect the latest algorithm changes.